When undertaking a business, generating leads is a top priority. It is imperative for any business to initiate by establishing its own brand goals and brand persona.

Editing our images and only posting the most "Insta-worthy" shots has made our virtual lives so far removed from our actual lives.

I only follow a select few brands on social media. Why? Because other accounts are clearly managed by someone who does not know how to write readable social media copy. I cross enough blatant advertising in my daily life––magazines, YouTube, billboards, television. I don’t also want to be pitched while scrolling through Twitter. 

First, it must be clear that there is no right or wrong way to do your social media. But, there are ways to ensure that you are enhancing your digital reputation instead of finding yourself on someone's 'mute' list, or worse... losing that follow.Fear not, though. These steps are not only useful for CEOs, influencers, and entrepreneurs -- it is for anyone wanting to build their online reputation. Without further ado, here are my steps to enhancing your social media presence...

Working remote pushes the boundaries of the office walls and sees no borders. Companies are gaining a globalized edge in the marketplace, which is allowing them to find top talent from all over the world. Gone are the days where talent can only be found within 20km of the workplace. At PRMG, I'm proud to assist in the management of highly talented individuals stretching from the beautiful coasts of Australia to bustling Malaysia, to the sunny cities of Mexico, and all throughout Europe (and counting!).

You want clout. To stand out on Instagram, strike massive brand deals, make money, and slip your 30,000 follower count into casual dinner conversations. Unfortunately, you’re not quite there. You’re sitting at an acceptable 5,000 but can’t seem to break through to the next level. The exclusive level. Here’s some good news: I’ve done the heavy lifting and collected insights from across the internet to find the best tools you aren’t using.

Content Pillars are the foundation to any good digital marketing strategy. They facilitate a strong foundation, from which one can build a consistent and engaging narrative. But how does any of that relate to you? Why should you care about ‘building a narrative’ or ‘facilitating a strong foundation’? It’s no secret that creative content can engage your audience and boost online awareness of a brand or individual, but there must also be planning, thought and effort for the growth to be sustained.

Using creativity to communicate value or persuade someone to take a particular action is what I enjoy most about working in marketing. I would argue that the creative process is the aspect of the job that stimulates most marketers

The past few months have encouraged so much of the global workforce to move from working in a communal office space to working from their kitchens, home-offices, living rooms, backyards and bedrooms.

Unfortunately I was one of many who were stuck scavenging for toilet roll during the initial lockdown.

Like most, it began with mild fever symptoms and a cough, which then quickly cascaded into a full-body meltdown and pounding headaches.

Incorporate a few morning beauty habits into your daily routine and you’ll look and feel...